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Startup Glossary

Startup Jargon - Simplified!


Acqui-hire

Average Contract Value

Annual Recurring Revenue

Attrition Rate

Account Based Marketing (ABM)

Angel Investor

Aha Moment

Agile

Above The Fold in Web Design

Accessibility in design

Anti Dilution Clause

Startup Accelerator

Average Sale Price

API

AIDA Framework

Activation

A/B Testing

Active Learning

Customer Activation Rate

Annual Run Rate

Alpha Release

Buyer Journey

Beachhead Market

Business As Usual (BAU)

Bootstrapping

Brand Awareness

Bridge Loan

Back-End

Bottom-Up Sales

Buyer Persona

Business Model Canvas

Blue Ocean Strategy

Beta Release

Board of Directors

Brand Positioning

Burn Rate

Bounce Rate

Cap Table

Click Bait

Customer Demographic / Target Demographic

CAC

Customer Validation

Concurrency

Conscious Capital in Startups

Carried Interest (Carry)

Competitive Advantage

Customer Advisory Board

Cohort Analysis

Crawl Budget

Core Web Vitals in web development

Cashflow

Content Management System (CMS)

Customer Desire Map

Crowdfunding

CRUD

Common Stock

Churn Rate

Customer Life Time Value (LTV)

Chicken and Egg Problem in Startups

Customer Success Marketing

Community-Led-Growth

Contextual Marketing

Cliff Vesting

Customer development

Distribution Plan

Demo Day

Dilution

Discounted Convertible Note

Debt Capital

Dark Funnel

Drag-and-Drop

Drag-Along Rights

Default Alive in Startups

Dogfooding

Down Round

DevOps

Demand Generation

Due Diligence

Dofollow Links

Disruption

Domain Rating

Early Adopters

Elevator Pitch in Startups

Earned Media

Startup Ecosystem

Evangelists

Exit Strategy

Equity Compensation

Enterprise Products (B2B Products)

The Chasm in Startups

Tech-Stack

Target Market

Traction

TTM

The Valley of Death in Startups

Total Addressable Market

Third-party Embed

Third-party Integration

Term Sheet

Top of the Funnel Content

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