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Startup Glossary

Startup Jargon - Simplified!


Acqui-hire

Angel Investor

Above The Fold in Web Design

Accessibility in design

Anti Dilution Clause

Startup Accelerator

Average Sale Price

Annual Recurring Revenue

Agile

Average Contract Value

Account Based Marketing (ABM)

Aha Moment

Attrition Rate

API

AIDA Framework

Activation

A/B Testing

Active Learning

Customer Activation Rate

Annual Run Rate

Alpha Release

Buyer Journey

Business As Usual (BAU)

Bootstrapping

Back-End

Bottom-Up Sales

Buyer Persona

Beachhead Market

Business Model Canvas

Brand Awareness

Bridge Loan

Blue Ocean Strategy

Beta Release

Board of Directors

Brand Positioning

Burn Rate

Bounce Rate

Click Bait

Customer Validation

Concurrency

Conscious Capital in Startups

Competitive Advantage

Customer Advisory Board

Core Web Vitals in web development

CAC

Cap Table

Crawl Budget

Cashflow

Customer Desire Map

Carried Interest (Carry)

Cohort Analysis

Content Management System (CMS)

Customer Demographic / Target Demographic

Crowdfunding

CRUD

Common Stock

Churn Rate

Customer Life Time Value (LTV)

Chicken and Egg Problem in Startups

Customer Success Marketing

Community-Led-Growth

Contextual Marketing

Customer development

Cliff Vesting

Dilution

Debt Capital

Drag-Along Rights

Discounted Convertible Note

Dark Funnel

Demo Day

Distribution Plan

Drag-and-Drop

Default Alive in Startups

Dogfooding

Down Round

Demand Generation

Due Diligence

DevOps

Disruption

Dofollow Links

Domain Rating

Elevator Pitch in Startups

Earned Media

Early Adopters

Startup Ecosystem

Evangelists

Exit Strategy

Equity Compensation

Enterprise Products (B2B Products)

The Chasm in Startups

Third-party Embed

Tech-Stack

Target Market

TTM

Third-party Integration

Traction

The Valley of Death in Startups

Total Addressable Market

Term Sheet

Top of the Funnel Content

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