Lean Landing Page

Simple Landing Page checklist and playbook to💡test your idea, 🪜validate your MVP and go from 📈 visitors to customers.

What's On?

A step-by-step guide to building high converting landing page

  1. Define the goal of the landing page: Before creating a landing page, it is important to define the goal of the page. The goal could be to generate leads, increase sales, or promote a specific product or service.
  2. Choose a template: Select a template that is visually appealing and easy to navigate. There are many landing page builders that offer pre-designed templates to choose from.
  3. Optimise the headline: The headline should be clear, concise, and grab the attention of the visitor. It should also reflect the goal of the landing page.
  4. Use images and videos: Visuals are a great way to grab the attention of visitors. Use high-quality images and videos to showcase your product or service.
  5. Include a call-to-action (CTA): A clear and prominent CTA is essential for a high-converting landing page. The CTA should be placed above the fold and be easy to find.
  6. Use testimonials: Testimonials from satisfied customers are a great way to build trust and credibility.
  7. Make the form simple: If the goal of the landing page is to generate leads, include a simple form that is easy to fill out.
  8. Optimise for mobile: More and more people are accessing the internet on their mobile devices. Make sure the landing page is optimised for mobile devices.
  9. Test and optimise: Once the landing page is live, test and optimise it to improve conversion rates. A/B testing can be used to test different elements of the page, such as the headline, images, and CTA.
  10. Monitor and analyse: Monitor the performance of the landing page and analyse the data to identify areas for improvement. Use tools such as Google Analytics to track visitors, conversions, and bounce rates.

Actionable tips for building a great landing page

Use a clear and compelling headline
Use a solid and contrasting colour scheme
Use high-quality images and videos
Keep the design simple and uncluttered
Use clear and concise language
Use social proof, such as customer testimonials
Use a clear and prominent call-to-action
Use a form that is simple and easy to fill out
Use a clear and easy-to-use navigation menu
Use a responsive design that looks good on all devices
Use A/B testing to optimise your design
Use a heat map tool to track user engagement
Use a clear and easy-to-use search bar
Use a clear and easy-to-use filtering system
Use a clear and easy-to-use sorting system
Use a clear and easy-to-use pagination system
Use a clear and easy-to-use breadcrumb system
Use a clear and easy-to-use zoom feature
Use a clear and easy-to-use Lightbox feature
Use a clear and easy-to-use expand/collapse feature
Use a clear and easy-to-use tabbed content feature
Use a clear and easy-to-use accordion feature
Use a clear and easy-to-use sticky header
Use a clear and easy-to-use sticky footer
Use a clear and easy-to-use back-to-top button
Use a clear and easy-to-use scroll-to-element feature
Use a clear and easy-to-use hover effect
Use a clear and easy-to-use animation
Use a clear and easy-to-use tooltip
Use a clear and easy-to-use modal
Use a clear and easy-to-use tooltip
Use a clear and easy-to-use popover
Use a clear and easy-to-use carousel
Use a clear and easy-to-use slider
Use a clear and easy-to-use countdown timer
Use a clear and easy-to-use progress bar
Use a clear and easy-to-use rating system
Use a clear and easy-to-use review system
Use a clear and easy-to-use comparison table
Use a clear and easy-to-use FAQ system
Use a clear and easy-to-use knowledge base
Use a clear and easy-to-use pricing table
Use a clear and easy-to-use team member showcase
Use a clear and easy-to-use client showcase
Use a clear and easy-to-use portfolio showcase
Use a clear and easy-to-use project showcase
Use a clear and easy-to-use service showcase
Use a clear and easy-to-use product showcase
Use a clear and easy-to-use case study showcase
Use a clear and easy-to-use testimonial showcase
Use a clear and easy-to-use blog showcase
Use a clear and easy-to-use news showcase
Use a clear and easy-to-use event showcase
Use a clear and easy-to-use job showcase
Use a clear and easy-to-use store showcase

Checklist to increase website conversions organically

Design

A cohesive colour palette that matches the target audience persona
Consistent fonts (not too many different ones)
Good balance of white space
Fast and mobile responsive
Strong Headline - The top section that communicates a strong product USP or hook to catch the attention
Clear product selection - new arrivals or best sellers should be prominent on the homepage
Simple and intuitive navigation. Make sure your grandma can find things on the site in a few seconds - don't make her have to think too hard

Social Proof + Trust Badges

Make it clear what shipping and returns policies you have. Put that in your hero section at the top
Make sure you have ALL the relevant links a business needs in the footer - privacy, terms of use and other important information
Social proof is essential on the homepage - reviews and press are both great!

Product Pages

These need really clear and detailed descriptions. Employ a copywriter to evoke the mood you want buyers to feel
High-quality images, lots of close-ups, infographics or social proof screenshots
Use product video wherever possible
Show payment options and make the CTA button really clear (sticky if possible)
Offer to upsell/cross-sell and related products so people can keep browsing
Make sure the product name, price, and any discounts as well as a strong image are clear above the fold on both mobile and desktop

Collection Pages

Make sure they are optimised for mobile, prices are clear and any colour or size variants are easy to find

Payment + Checkout

This should be smooth, and seamless with express checkout and any discounts or free shipping clearly marked

 

Now go through your website, tick all these boxes and track your conversions! 

Ultimate landing page checklist for SaaS companies

🚀

Headline

A clear and compelling headline that communicates the main benefit of your product or service.

💻

Hero Image

A high-quality image or video that visually represents your product or service.

💪🏽

Features

A clear and concise list of the features and benefits of your product or service.

😻

Testimonials

Social proof from satisfied customers in the form of testimonials or case studies.

👩‍⚕️

Call to action (CTA)

A clear and prominent CTA that encourages visitors to take the next step, such as signing up for a free trial or scheduling a demo.

📝

Form

A simple and easy-to-use form that collects the necessary information from potential customers.

🪜

Navigation

A clear and easy-to-use navigation menu that guides visitors to relevant pages on your website.

📱

Mobile-responsive design

A design that is optimised for mobile devices to ensure a seamless user experience.

📣

Branding

Consistent branding throughout the landing page, including the company's logo, colour scheme, and tone of voice.

👀

Optimised for SEO

Optimised meta tags, keywords, and title tags to help improve search engine rankings and visibility.

📊

Tracking and analytics

Tracking and analytics tools to measure the performance of the landing page and make data-driven decisions for optimisation.

🚗

Accessibility

Compliance with accessibility standards to ensure that the landing page is usable by people with disabilities.

🏎️

Speed

The page should load quickly and be optimised for fast load times.

⏰

Urgency

Use urgency elements like countdown timers to create a sense of urgency and encourage visitors to take action.

👨🏻‍💻

Clear language

Use simple, clear language to communicate the value of your product or service to visitors.

📌

Security

Use of secure protocols and certifications to ensure the safety of visitors' personal information.

📈

Follow-up

A plan to follow up with visitors after they've submitted a form to ensure they are aware of next steps.

👨🏻‍💻 👩🏻‍💻

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