Simple Landing Page checklist and playbook to💡test your idea, 🪜validate your MVP and go from 📈 visitors to customers.
A clear and compelling headline that communicates the main benefit of your product or service.
A high-quality image or video that visually represents your product or service.
A clear and concise list of the features and benefits of your product or service.
Social proof from satisfied customers in the form of testimonials or case studies.
A clear and prominent CTA that encourages visitors to take the next step, such as signing up for a free trial or scheduling a demo.
A simple and easy-to-use form that collects the necessary information from potential customers.
A clear and easy-to-use navigation menu that guides visitors to relevant pages on your website.
A design that is optimised for mobile devices to ensure a seamless user experience.
Consistent branding throughout the landing page, including the company's logo, colour scheme, and tone of voice.
Optimised meta tags, keywords, and title tags to help improve search engine rankings and visibility.
Tracking and analytics tools to measure the performance of the landing page and make data-driven decisions for optimisation.
Compliance with accessibility standards to ensure that the landing page is usable by people with disabilities.
The page should load quickly and be optimised for fast load times.
Use urgency elements like countdown timers to create a sense of urgency and encourage visitors to take action.
Use simple, clear language to communicate the value of your product or service to visitors.
Use of secure protocols and certifications to ensure the safety of visitors' personal information.
A plan to follow up with visitors after they've submitted a form to ensure they are aware of next steps.
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