website logo
Founders' Book
πŸ“ˆ What's Inside?
Menu icon
Digital Content Library
World's largest collection to tools and resources
Menu icon
Startup OS
Plan, build and launch from one collaborative workspace
Menu icon
Startup Credits
Save up to $500K from 200+ SaaS platforms
⚑️ Pricing
🀝 Partner with us
πŸ›  Resources
Menu icon
Lean Landing Page
step-by-step guide to build high converting landing pageyour product description in this space.
Menu icon
Financial Model Template
Simple and powerful business and financial modelling template.
Menu icon
No-Code App Sprint
Turn your idea into an app built with No-Code!
Menu icon
Product Stuff
Product Management Templates + Mental Models for Better Thinking
Menu icon
SaaS Metrics + Calculator
Metrics and calculators to get your head around SaaS growth metrics πŸ“ˆ
Menu icon
Notion Landing Page
Build a simple, yet powerful landing page using Notion.
Menu icon
PH Launch Academy
Best curated resources on "How to launch your product" on Product Hunt
Menu icon
Fundraising Questions
120+ questions to support in your fundraising journey.
Menu icon
Startup Cards
Fun and easy way to learn startup jargon!
Menu icon
Product Tools
Discover best tools to level up your product.
Log In / Sign Up

Lean Landing Page

Simple Landing Page checklist and playbook toπŸ’‘test your idea, πŸͺœvalidate your MVP and go from πŸ“ˆ visitors to customers.

A step-by-step guide to building high converting landing page


  1. Define the goal of the landing page: Before creating a landing page, it is important to define the goal of the page. The goal could be to generate leads, increase sales, or promote a specific product or service.
  2. Choose a template: Select a template that is visually appealing and easy to navigate. There are many landing page builders that offer pre-designed templates to choose from.
  3. Optimise the headline: The headline should be clear, concise, and grab the attention of the visitor. It should also reflect the goal of the landing page.
  4. Use images and videos: Visuals are a great way to grab the attention of visitors. Use high-quality images and videos to showcase your product or service.
  5. Include a call-to-action (CTA): A clear and prominent CTA is essential for a high-converting landing page. The CTA should be placed above the fold and be easy to find.
  6. Use testimonials: Testimonials from satisfied customers are a great way to build trust and credibility.
  7. Make the form simple: If the goal of the landing page is to generate leads, include a simple form that is easy to fill out.
  8. Optimise for mobile: More and more people are accessing the internet on their mobile devices. Make sure the landing page is optimised for mobile devices.
  9. Test and optimise: Once the landing page is live, test and optimise it to improve conversion rates. A/B testing can be used to test different elements of the page, such as the headline, images, and CTA.
  10. Monitor and analyse: Monitor the performance of the landing page and analyse the data to identify areas for improvement. Use tools such as Google Analytics to track visitors, conversions, and bounce rates.

Actionable tips for building a great landing page


Use a clear and compelling headline
Use a strong and contrasting colour scheme
Use high-quality images and videos
Keep the design simple and uncluttered
Use clear and concise language
Use social proof, such as customer testimonials
Use a clear and prominent call-to-action
Use a form that is simple and easy to fill out
Use a clear and easy-to-use navigation menu
Use a responsive design that looks good on all devices
Use A/B testing to optimise your design
Use a heat map tool to track user engagement
Use a clear and easy-to-use search bar
Use a clear and easy-to-use filtering system
Use a clear and easy-to-use sorting system
Use a clear and easy-to-use pagination system
Use a clear and easy-to-use breadcrumb system
Use a clear and easy-to-use zoom feature
Use a clear and easy-to-use Lightbox feature
Use a clear and easy-to-use expand/collapse feature
Use a clear and easy-to-use tabbed content feature
Use a clear and easy-to-use accordion feature
Use a clear and easy-to-use sticky header
Use a clear and easy-to-use sticky footer
Use a clear and easy-to-use back-to-top button
Use a clear and easy-to-use scroll-to-element feature
Use a clear and easy-to-use hover effect
Use a clear and easy-to-use animation
Use a clear and easy-to-use tooltip
Use a clear and easy-to-use modal
Use a clear and easy-to-use tooltip
Use a clear and easy-to-use popover
Use a clear and easy-to-use carousel
Use a clear and easy-to-use slider
Use a clear and easy-to-use countdown timer
Use a clear and easy-to-use progress bar
Use a clear and easy-to-use rating system
Use a clear and easy-to-use review system
Use a clear and easy-to-use comparison table
Use a clear and easy-to-use FAQ system
Use a clear and easy-to-use knowledge base
Use a clear and easy-to-use pricing table
Use a clear and easy-to-use team member showcase
Use a clear and easy-to-use client showcase
Use a clear and easy-to-use portfolio showcase
Use a clear and easy-to-use project showcase
Use a clear and easy-to-use service showcase
Use a clear and easy-to-use product showcase
Use a clear and easy-to-use case study showcase
Use a clear and easy-to-use testimonial showcase
Use a clear and easy-to-use blog showcase
Use a clear and easy-to-use news showcase
Use a clear and easy-to-use event showcase
Use a clear and easy-to-use job showcase
Use a clear and easy-to-use store showcase

Ultimate landing page checklist for SaaS companies

πŸš€

Headline

A clear and compelling headline that communicates the main benefit of your product or service.

πŸ’»

Hero Image

A high-quality image or video that visually represents your product or service.

πŸ’ͺ🏽

Features

A clear and concise list of the features and benefits of your product or service.

😻

Testimonials

Social proof from satisfied customers in the form of testimonials or case studies.

πŸ‘©β€βš•οΈ

Call to action (CTA)

A clear and prominent CTA that encourages visitors to take the next step, such as signing up for a free trial or scheduling a demo.

πŸ“

Form

A simple and easy-to-use form that collects the necessary information from potential customers.

πŸͺœ

Navigation

A clear and easy-to-use navigation menu that guides visitors to relevant pages on your website.

πŸ“±

Mobile-responsive design

A design that is optimised for mobile devices to ensure a seamless user experience.

πŸ“£

Branding

Consistent branding throughout the landing page, including the company's logo, colour scheme, and tone of voice.

πŸ‘€

Optimised for SEO

Optimised meta tags, keywords, and title tags to help improve search engine rankings and visibility.

πŸ“Š

Tracking and analytics

Tracking and analytics tools to measure the performance of the landing page and make data-driven decisions for optimisation.

πŸš—

Accessibility

Compliance with accessibility standards to ensure that the landing page is usable by people with disabilities.

🏎️

Speed

The page should load quickly and be optimised for fast load times.

⏰

Urgency

Use urgency elements like countdown timers to create a sense of urgency and encourage visitors to take action.

πŸ‘¨πŸ»β€πŸ’»

Clear language

Use simple, clear language to communicate the value of your product or service to visitors.

πŸ“Œ

Security

Use of secure protocols and certifications to ensure the safety of visitors' personal information.

πŸ“ˆ

Follow-up

A plan to follow up with visitors after they've submitted a form to ensure they are aware of next steps.

Get our FREE Landing Page template on Notion

Build a simple and functional landing page for your business using Notion. Notion Landing Page Template lets you build, test and validate your idea. It is also cost-effective with ZERO learning curve!

πŸš€ Build with Notion

πŸ“ˆ 10+ key components of a landing page

πŸ‘¨πŸ»β€πŸ’» No Coding is required

Copyright Β© 2021 Founders' Book. All rights reserved.

Product


Founders' Book

Startup OS

Startup Credits + Deals

Adjacent Products


Startup Cards

120+ Questions on fundraising

SaaS Metrics + Calculators

Product Hunt Launch Academy

Notion Landing Page Template

SaaS Metrics + Calculator

Product Management + Mental Models Templates

Product Tools

No-Code App Development Sprint

Business + Financial Modelling for startups

Resources


Join as an affiliate

Use Cases

Changelog

Blog

Company


About Us

hello@founderskit.tools

Legal


Terms of Use

Privacy Policy