Term

CAC stands for Customer Acquisition Cost. It is a metric used by businesses to calculate the average cost of acquiring a new customer. This metric takes into account all the expenses incurred in marketing and sales efforts to attract and convert a new customer. By calculating the CAC, businesses can evaluate the effectiveness and efficiency of their customer acquisition strategies and make informed decisions about their marketing budgets and strategies.

CAC, or Customer Acquisition Cost, is a metric that calculates the average cost of acquiring a new customer. It considers all expenses related to marketing and sales efforts to attract and convert customers. By analyzing CAC, businesses can assess the effectiveness of their customer acquisition strategies and make informed decisions about their marketing budgets.

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