Glossary / Customer Demographic / Target Demographic

Customer Demographic / Target Demographic

The customer demographic or target demographic refers to the specific group of people that a business or organization aims to attract and serve. This demographic is determined based on various factors such as age, gender, income level, education level, occupation, geographic location, and lifestyle preferences. Understanding the target demographic is crucial for businesses as it helps them tailor their products, services, marketing strategies, and communication efforts to effectively reach and engage with their desired customer base.