Glossary / Earned Media
Earned media refers to the publicity and exposure that a company or brand receives through word-of-mouth, social media mentions, online reviews, press coverage, and other forms of unpaid promotion. It is often seen as more credible and trustworthy than paid media, as it is generated by third-party sources rather than the company itself. Earned media can be a result of positive customer experiences, viral content, influencer endorsements, public relations efforts, or any other form of organic and unpaid promotion. It can help increase brand awareness, build credibility, and drive customer engagement and loyalty. Examples of earned media include positive reviews on review websites, social media shares and mentions, news articles featuring a company or its products, blog posts written by influencers or industry experts, and user-generated content such as customer testimonials or videos. To earn media, companies need to focus on delivering exceptional products or services, providing excellent customer experiences, engaging with their audience on social media, building relationships with influencers and journalists, and actively managing their online reputation. By doing so, they can encourage customers and other stakeholders to share their positive experiences and opinions, leading to increased brand visibility and credibility.