Glossary / Dofollow Links
Dofollow links are hyperlinks that allow search engine bots to follow them and pass on link equity to the linked website. These links are important for search engine optimization (SEO) as they help improve a website's visibility and ranking in search engine results pages (SERPs). When a website has a dofollow link pointing to it, it signals to search engines that the linked website is trustworthy and credible. This can result in higher organic rankings and increased organic traffic. On the other hand, nofollow links do not pass on link equity and are not followed by search engine bots. These links are typically used for paid advertisements, sponsored content, or user-generated content to prevent spam and manipulation of search engine rankings. It is important for website owners and SEO professionals to build a healthy mix of both dofollow and nofollow links in their backlink profile. While dofollow links are more valuable for SEO, a natural link profile should include a combination of both types of links.