Glossary / Bounce Rate

Bounce Rate

Bounce rate is a metric that measures the percentage of website visitors who leave a website after viewing only one page. It indicates the level of engagement and interest of visitors on a website. A high bounce rate typically suggests that visitors are not finding what they are looking for or are not engaged with the content, while a low bounce rate indicates that visitors are exploring multiple pages and engaging with the website. Bounce rate can be influenced by various factors such as website design, content relevance, loading speed, and user experience.