Glossary / Top of the Funnel Content
Top of the funnel content refers to the content that is created to attract and engage a wide audience who may not be familiar with a brand or product. This content is designed to generate awareness and interest in the brand, and ultimately drive traffic to the website or other marketing channels. Here are some examples of top of the funnel content: 1. Blog posts: Creating informative and engaging blog posts on topics related to the brand's industry or target audience's interests can help attract new visitors to the website. 2. Infographics: Visual content like infographics can be highly shareable and help simplify complex information, making it more accessible to a wider audience. 3. Social media posts: Sharing interesting and relevant content on social media platforms can help increase brand visibility and attract new followers. 4. Videos: Creating engaging and informative videos can help capture the attention of potential customers and drive them to learn more about the brand. 5. Ebooks or whitepapers: Offering free downloadable resources like ebooks or whitepapers can help establish the brand as a thought leader and provide valuable information to potential customers. 6. Webinars or live events: Hosting webinars or live events can help educate and engage a wider audience, while also providing an opportunity to showcase the brand's expertise. 7. Podcasts: Creating a podcast series on topics related to the brand's industry can help attract a new audience and establish the brand as a trusted source of information. Overall, top of the funnel content should be informative, engaging, and relevant to the target audience's interests in order to capture their attention and generate interest in the brand.