We are proud to be customer-funded to help YOU build, launch and scale your startup.

Helping Founders Succeed. From Idea to MVP and Beyond ๐Ÿš€

Build, launch and scale your startup with the #1 platform of tools and resources for first-time founders and early-stage startups.

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Why Founders' Book?

๐Ÿ˜ซ There is a significant gap in resources for founders and entrepreneurs when it comes to knowledge-based materials.

๐Ÿ˜ฑ The truth is; sadly all the information is scattered all over the web, and we have no choice but to search for it a lot and learn by messing up.

โฐ Founders and early-stage startup teams spend over 200 hours searching for tools and resources to fit their purpose

๐Ÿ’ฐ The knowledge gap is real and costs many non-tech founders, solopreneurs and first-time founders a lot of time, money and energy!

True! so what is Founders' Book?

Founders' Book is what we believe is the world's largest collection of tools and resources for first-time founders and early-stage startups to turn their pony idea into a unicorn.

The idea is not to build a unicorn on day one but to spark the habit of watching the space, experimenting and collaboration that may lead to building a unicorn

Founders' Book is built with a belief;

๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ป๐Ÿง‘๐Ÿผโ€๐Ÿ’ป Founders build communities and ecosystems, and ecosystem powers next-generation founders and problem-solvers

๐Ÿš€ Entrepreneurshipย andย Startupsย give people who come from absolutely nothing a fair shot at generating life-changing events and wealth

Great ๐Ÿ˜€ What's on the Founders' Book?

See what you get with Founders' Book ๐Ÿ‘€

Founders' Book is built to Educate, Encourage and Empower founders, startups and equip them with the best- curated tools and resources

๐Ÿš€ Introduction to Entrepreneurship

The Art of starting up. Simplified.

This a simple handbook for aspiring, first-time founders and makers planning to turn their passion from a side hustle to a startup. ๐Ÿ‹๏ธ 3 Y's of Simplified Entrepreneurship + The significant M

๐Ÿ’ก x10 Bases

๐Ÿ›  100+ tools to turn your idea into a business

๐Ÿ“’ Other resources and templates

๐Ÿ“Œ Canvases + Worksheets

Product building blocks

[MVP] Product / Productized Service building canvases you can work on, share and collaborate with your team

Canvases on;

  • Business model and lean canvas
  • Product positioning canvas
  • User story builder
  • Product requirements document (PRD)
  • Competitor analysis/scorecard
  • Capability and SWOT analysis
  • 10P's marketing matrix

SaaS Metrics + Calculators

Simple definitions and calculators to get your head around SaaS and its growth metrics

๐Ÿš€ย Metrics founders need to know - 50+ metrics you need to know that are typically tracked by most SaaS founders, product, marketing and sales teams.

๐Ÿ“Šย Key Metrics to be included in your companyโ€™s performance dashboard

๐Ÿ“ˆย SaaS growth metrics calculators - Simple spreadsheet-based metrics calculators

50+ canvases and worksheets

Industry-proven templates and startup best practices to find your niche and reach your potential.

Canvases cover everything from Ideation, brainstorming, validation, customer discovery, pitching and many more.

Go-To-Market Plan and Idea-Early Stage Pitch Deck Template

We understand pitch decks can be daunting if you are a first-time founder. We have simplified it to make it a lot more digestible for an idea - early-stage startups.

Product Management + Mental Models Templates

๐Ÿค” Product Management Glossary

๐Ÿ—ƒ 15+ Product Management Templates

๐Ÿง  20+ Mental models for better thinking

โœ๏ธ Articles + "How-to" Guides

2000+ articles and guides

From idea to MVP to scaling. All the growth hacks, learnings, and how-to's give you a headstart in the market.

๐Ÿ“Š Startup Financials

Financial Modelling + Basic Valuation Calculator

  • Stretch your product offering and pricing mix
  • Understand income/expenses and profit/loss
  • Project your startup's financial performance over the next 5 years
  • Input custom MoM/YoY growth rates and churn rates
  • Calculate referral revenue and fee if you have a referral program organised for all your products/services
  • Calculate initial customer acquisition costs (CAC)
  • Detailed 5-year financial modelling
  • + Lot more

๐Ÿ›  Tools and Platforms

1000+ tools

Find the right tools for your tool stack to build and scale your startup across 90+ categories across Founders' Book.

80+ community-building tools

From building online communities, running virtual events, monetising newsletters and much more.

240+ tools to turn your passion into a business

Tools and platforms to monetise your passion and skills or earn extra cash on a side hustle.

๐Ÿ“’ Tiny Guides

First 90 days at your startup

The goal of your first 90 days should be;

  • Set goals (quarterly and annual)
  • Build out a roadmap (product, funnel, funding, ops)
  • Make your first sale
  • Get great at selling (run experiments, identify the traffic-generating channels, monitor activations/conversions, scale)
  • Make profit


Startup Fundraising resources

  • Fundraising checklist
  • 20+ Common Questions VCs will ask Founders
  • 18 Mistakes that kill startups
  • The Complete Guide to Building a Winning Pitch Deck

30-day Startup Playbook

30 tasks to an epic launch. A daily task plan to start and launch your business. #Onetaskaday

Tiny guides

Complex concepts, Simplified.

Product Management + Tool Landscape

Simplified guide to different stages involved in Product Management.

UI/UX + Tools to enhance CX

A comprehensive guide on various stages of building a great design + usable product

Building beautiful landing pages

Your love at first sight!

[MVP] Product Development Phases

Actionable steps to creating a "Minimum lovable, marketable and viable product"

Product Hunt Checklist

Get your launch in the world's largest founder community right!

No-Code Tool Landscape

Find and discover no-code tools. A complete guide to the current no-code landscape, where it is heading, how can you leverage the value of no-code and much more!

No-Code cheatsheet

How to build products without needing a technical co-founder. Founder's guide to no-code development to build lean, launch quickly and grow exponentially.

SaaS Onboarding + Product Analytics

๐Ÿค” Customer Onboarding

  • Customer Activation Tools and Frameworks
  • 100+ ways to gain new customers
  • Actionable Onboarding Stats
  • SaaS Retention Techniques
  • Email templates to onboard new customers and increase product adoption
  • 100-Day Communication Plan
  • How to use Email Marketing to fast-track product adoption and retention

๐Ÿ“Š Product Analytics

  • Analytics methods
  • Best tools to measure and analyse product analytics
  • Places to promote your SaaS
  • Other resources to achieve PLG

๐ŸŽ Learn, Launch and promote your startup

Launch path: Product launch checklist

A simple framework of tasks and actions to turn your skill into a hustle! This is also a simple guide to making your digital product (productised service) profitable from the launch.

An easy and digestible checklist for first-time founders to get their first 10,100,1000 customers and beyond

1400+ Slack Communities

Startup and tech Slack communities to discuss, learn, share and create collective value.

100+ Startup communities to promote your startup

From startup directories to marketplaces to founder communities to Reddit channels. Every place you need to know to boost organic growth.

Two more things!

We know building and running are messy. Your business is scattered acrossย various Google accountsย and 10+ apps. so, we built one singleย Notion-based workspace to plan, launch and grow your startup along with savings of up to $500,000 from 200+ SaaS platforms.

Startup OS is the fastest, easiest, and most organized way to plan, launch and grow your startup using Notion. + Startup Credits to reduce to your SaaS spend in the stage where you are laying the building blocks for your moon shot startup.

Spend your time growing your startup not searching for templates!

Startup OS is supercharged with all templates you need to help you stay organized while building the next big thing ๐Ÿ“Š


60 +

Custom Templates


102 +

Linked Databases


200 +

Curated Resources


41 +


Save up to $500,000 in credits and discounts on your favourite SaaS

Give your startup an unfair advantage by accessing startup credits and deals to save on early SaaS costs and increase your runway ๐Ÿ“ˆ



SaaS tools and platforms


up to 500k

in credits and benefits

Love it ๐Ÿ˜ So, Our Purpose...

Foundersโ€™ Book is a shoutout to all the entrepreneurs out there chasing their dreams and all of you inspire us!

We want to


๐Ÿ‘ฉ๐Ÿปโ€๐Ÿซ Educate next-generation entrepreneurs on DIY tools and techniques.

๐Ÿช› Create awareness of the current no-code tool landscape and save $$$ on development costs

๐Ÿฆฎ Tiny guides to turn complex concepts into actionable insights

๐Ÿ’ก Turn an idea into an MVP and then enter the growth stage in less than 1 year

๐Ÿ“Ÿ Micro SaaS - The next big thing

๐Ÿ‘ Reason of existence - bridge the gap and build confidence in first-time founders and reduce their time and money spent on searching for resources


๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ป

Build + Launch your startup ๐Ÿš€

Join 900+ founders building and launching their startups NOW!

We've packed Founders' Book with everything to turn your pony idea into a unicorn๐Ÿฆ„

$299 /year

Price in USD, taxes included.

๐Ÿ˜ป Full and unlimited access to Founders' Book

๐Ÿš€ Everything you need to accelerate your startup

โฐ Save 200+ hours of research and googling

๐Ÿ“ˆ Plan and build your startup with a variety of Notion templates

๐Ÿ’ธ Save up to $500K across 200+ SaaS tools

๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ป Non-Technical founder and solopreneur-friendly

๐Ÿ”‘ Access to all future content and product updates

๐Ÿค Get priority support