Founders' Book

We are proud to be customer-funded to help YOU build, launch and scale your startup.

Helping Founders Succeed. From Idea to MVP and Beyond 🚀

Build, launch and scale your startup with the #1 platform of tools and resources for first-time founders and early-stage startups.

As seen on 🥳

Why Founders' Book?

😫 There is a significant gap in resources for founders and entrepreneurs when it comes to knowledge-based materials.

😱 The truth is; sadly all the information is scattered all over the web, and we have no choice but to search for it a lot and learn by messing up.

⏰ Founders and early-stage startup teams spend over 200 hours searching for tools and resources to fit their purpose

💰 The knowledge gap is real and costs many non-tech founders, solopreneurs and first-time founders a lot of time, money and energy!

True! so what is Founders' Book?

Founders' Book is what we believe is the world's largest collection of tools and resources for first-time founders and early-stage startups to turn their pony idea into a unicorn.

The idea is not to build a unicorn on day one but to spark the habit of watching the space, experimenting and collaboration that may lead to building a unicorn

Founders' Book is built with a belief;

👩🏻‍💻🧑🏼‍💻 Founders build communities and ecosystems, and ecosystem powers next-generation founders and problem-solvers

🚀 Entrepreneurship and Startups give people who come from absolutely nothing a fair shot at generating life-changing events and wealth

Great 😀 What's on the Founders' Book?

See what you get with Founders' Book 👀

Founders' Book is built to Educate, Encourage and Empower founders, startups and equip them with the best- curated tools and resources

🚀 Introduction to Entrepreneurship

The Art of starting up. Simplified.

This a simple handbook for aspiring, first-time founders and makers planning to turn their passion from a side hustle to a startup. 🏋️ 3 Y's of Simplified Entrepreneurship + The significant M

💡 x10 Bases

🛠 100+ tools to turn your idea into a business

📒 Other resources and templates

📌 Canvases + Worksheets

Product building blocks

[MVP] Product / Productized Service building canvases you can work on, share and collaborate with your team

Canvases on;

Business model and lean canvas
Product positioning canvas
User story builder
Product requirements document (PRD)
Competitor analysis/scorecard
Capability and SWOT analysis
10P's marketing matrix

SaaS Metrics + Calculators

Simple definitions and calculators to get your head around SaaS and its growth metrics

🚀 Metrics founders need to know - 50+ metrics you need to know that are typically tracked by most SaaS founders, product, marketing and sales teams.

📊 Key Metrics to be included in your company’s performance dashboard

📈 SaaS growth metrics calculators - Simple spreadsheet-based metrics calculators

50+ canvases and worksheets

Industry-proven templates and startup best practices to find your niche and reach your potential.

Canvases cover everything from Ideation, brainstorming, validation, customer discovery, pitching and many more.

Go-To-Market Plan and Idea-Early Stage Pitch Deck Template

We understand pitch decks can be daunting if you are a first-time founder. We have simplified it to make it a lot more digestible for an idea - early-stage startups.

Product Management + Mental Models Templates

🤔 Product Management Glossary

🗃 15+ Product Management Templates

🧠 20+ Mental models for better thinking

✏️ Articles + "How-to" Guides

2000+ articles and guides

From idea to MVP to scaling. All the growth hacks, learnings, and how-to's give you a headstart in the market.

📊 Startup Financials

Financial Modelling + Basic Valuation Calculator

Stretch your product offering and pricing mix
Understand income/expenses and profit/loss
Project your startup's financial performance over the next 5 years
Input custom MoM/YoY growth rates and churn rates
Calculate referral revenue and fee if you have a referral program organised for all your products/services
Calculate initial customer acquisition costs (CAC)
Detailed 5-year financial modelling
+ Lot more

🛠 Tools and Platforms

1000+ tools

Find the right tools for your tool stack to build and scale your startup across 90+ categories across Founders' Book.

80+ community-building tools

From building online communities, running virtual events, monetising newsletters and much more.

240+ tools to turn your passion into a business

Tools and platforms to monetise your passion and skills or earn extra cash on a side hustle.

📒 Tiny Guides

First 90 days at your startup

The goal of your first 90 days should be;

Set goals (quarterly and annual)
Build out a roadmap (product, funnel, funding, ops)
Make your first sale
Get great at selling (run experiments, identify the traffic-generating channels, monitor activations/conversions, scale)
Make profit

💸

Startup Fundraising resources

Fundraising checklist
20+ Common Questions VCs will ask Founders
18 Mistakes that kill startups
The Complete Guide to Building a Winning Pitch Deck

30-day Startup Playbook

30 tasks to an epic launch. A daily task plan to start and launch your business. #Onetaskaday

Tiny guides

Complex concepts, Simplified.

Product Management + Tool Landscape

Simplified guide to different stages involved in Product Management.

UI/UX + Tools to enhance CX

A comprehensive guide on various stages of building a great design + usable product

Building beautiful landing pages

Your love at first sight!

[MVP] Product Development Phases

Actionable steps to creating a "Minimum lovable, marketable and viable product"

Product Hunt Checklist

Get your launch in the world's largest founder community right!

No-Code Tool Landscape

Find and discover no-code tools. A complete guide to the current no-code landscape, where it is heading, how can you leverage the value of no-code and much more!

No-Code cheatsheet

How to build products without needing a technical co-founder. Founder's guide to no-code development to build lean, launch quickly and grow exponentially.

SaaS Onboarding + Product Analytics

🤔 Customer Onboarding

Customer Activation Tools and Frameworks
100+ ways to gain new customers
Actionable Onboarding Stats
SaaS Retention Techniques
Email templates to onboard new customers and increase product adoption
100-Day Communication Plan
How to use Email Marketing to fast-track product adoption and retention

📊 Product Analytics

Analytics methods
Best tools to measure and analyse product analytics
Places to promote your SaaS
Other resources to achieve PLG

🏎 Learn, Launch and promote your startup

Launch path: Product launch checklist

A simple framework of tasks and actions to turn your skill into a hustle! This is also a simple guide to making your digital product (productised service) profitable from the launch.

An easy and digestible checklist for first-time founders to get their first 10,100,1000 customers and beyond

1400+ Slack Communities

Startup and tech Slack communities to discuss, learn, share and create collective value.

100+ Startup communities to promote your startup

From startup directories to marketplaces to founder communities to Reddit channels. Every place you need to know to boost organic growth.

Two more things!

We know building and running are messy. Your business is scattered across various Google accounts and 10+ apps. so, we built one single Notion-based workspace to plan, launch and grow your startup along with savings of up to $500,000 from 200+ SaaS platforms.

Startup OS is the fastest, easiest, and most organized way to plan, launch and grow your startup using Notion. + Startup Credits to reduce to your SaaS spend in the stage where you are laying the building blocks for your moon shot startup.